Investigation Time: January 17, 2016

Hey everyone! It’s investigation time again! I know I used to do a post every Wednesday where I would feature three different companies and tell you if they were cruelty-free or not but I started thinking that way was a bit slow and I’d rather get all this information to you all as quickly as possible.

So, with that in mind, below you will find my outstanding findings into my company investigations. Luckily for us and the animals, there are more cruelty-free companies than companies who test on animals featured on this list!


Not Cruelty-Free

  • Procter & Gamble
    • Ace
    • Always
    • Ambi Pur
    • Ariel
    • Aussie
    • Avril Lavigne
    • Bold
    • BOSS
    • Braun
    • Christina Aguilera
    • Clearblue
    • Daz
    • Dolce & Gabbana
    • Dreft
    • Dunhill
    • Duracell
    • Escada
    • Eukanuba
    • Fairy
    • Febreze
    • Fixodent
    • Flash
    • Fusion ProGlide
    • Gillette
    • Gucci
    • Head & Shoulders
    • Herbal Essences
    • HUGO
    • Iams
    • Lacoste
    • Lenor
    • Mach3
    • Max Factor
    • nice ‘n easy
    • Noxema
    • Olay
    • Old Spice
    • Oral-B
    • Pampers
    • Pantene
    • Pepto-Bismol
    • Perfect 10
    • Regulan
    • Rochas
    • Sebastian Professional
    • Silvikrin
    • SK-II
    • Tampax
    • Venus
    • Viakal
    • Vicks
    • Vortex
    • Wash & Go
    • Wella

Unfortunately, the one company on this list that does test on animals owns a lot of brands. The major problem I had with P&G though, was their unwillingness to help. They gave me a very wordy reply and said anything else I need to know was in their animal welfare policy and they gave me the link. In fact, more than one of their employees gave me the same link to their animal welfare policy. Absolutely none of these links worked. In any case, all their literature and answers say that 99% of their research is done without animals. That means that 1% of their tests still include animals and that’s what matters here.

For more cruelty-free companies and companies to avoid, check out my Cruelty-Free Shopping List, with a downloadable PDF, updated regularly.

Happy shopping!


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