Investigation Time: Lola’s Apothecary, Magnitone & Little Ondine

Hi everyone, happy Wednesday!

It’s time to put three companies under the microscope again and see if they’re cruelty-free and whether or not they have vegan options.

Lola's Apothecary logo

First up we have Lola’s Apothecary. I emailed them my usual email template and this was Lola’s response:

Love bath salts so very much looking forward to trying these out some day! Tranquil Isle Bath Salt
Love bath salts so very much looking forward to trying these out some day!
Tranquil Isle Bath Salt

“We are an independent business based on a family farm, where all our products are handmade naturally. We are not owned by a parent company. We never test on animals nor do our suppliers, unless you count our pets who are inevitably surrounded by our fragrant things!

Our understanding is that the Chinese government is relaxing the animal testing requirement so great news for everybody. We do have a couple of Chinese stockists but have never been asked to do such a thing, possibly due to the fact that they are in Macau and Hong Kong, where different rules apply. Again we will never test on animals.

For us, holistic wellness encompasses all that nature intends. You may have gathered from our website that we share the farm with a herd of well cared for pedigree cattle. We are not vegans and don’t formulate our products with vegans in mind. Most of our products can be considered vegan as they only contain plant based ingredients. However, Queen of Roses Bath Milk contains buttermilk. Our future products will also contain bee products. All our ingredients are responsibly sourced.”

So overall, I’m happy to call them cruelty-free! You can usually count on little indie companies like this to be cruelty-free but it is always worth checking all the same. It’s nice to know that vegan products make up most of their stock but I will admit it is disappointing that that list will get smaller in future.

Magnitone logoNext up we have, Magnitone. Again I sent the usual questions and this was their response:

“Thanks for getting in touch and for your interest in out [sic] brand.

At Magnitone, the safety of our consumers is our highest priority. We use the latest technology and procedures in non-animal safety testing and human volunteer testing to deliver products of the highest safety and quality to our consumers. We do not test our products on animals, or ask others to test on our behalf, except where required by law.

If there is anything else we can help with, please let us know.”

And the email was going so well. Naturally I asked them what they meant by “except where required by law” and I must admit I received a very condescending email response, which never addressed where in the world they sell that they’re required to test on animals, if at all. I’m not willing to label them cruelty-free and will be adding them to the Brands to Avoid section of my Shopping List.

Little Ondine logoFinally we’re going to look at Little Ondine! the following are their answers to my questions:

“Thank you for thinking of us! I’ll be more than happy to answer your questions.

  • Does your company test finished products and/or ingredients on animals at any point in the production process? Does your company test ingredients or products on animals through a third party?
    – No, we strictly do not test our product or its ingredients on our own (nor do we engage anyone else to do so on behalf of us) on animals at any stage of development.
  • Do your suppliers or manufacturers test any raw ingredients on animals?
    – Our nail polishes compose of water, pure resin and organic colourants. Neither we nor our supplier test any of the aforementioned ingredients on animals.
  • If not, how do you ensure that your manufacturers do not test?
    – We are in the process of receiving a cruelty free and vegan certificate from PETA, and we get signed agreements from our manufacturers to state that they do not conduct animal testing.
  • This nail colour is sold out and I'm so upset and yet so not surprised; much lust! Locomation
    This nail colour is sold out and I’m so upset and yet so not surprised; much lust!

    Are you owned or affiliated with any companies that test products or ingredients on animals?
    – We are not owned or affiliated with any companies that test products or ingredients on animals.

  • Do you have a parent company?
    – We are an established UK company, and not under a parent company.
  • Do you currently or plan to market and sell your products in China or any other country that requires animal-testing on products or ingredients?
    – We are a brand established from mainland China, however the company has never tested any product or ingredients on animals. On June 2014, China has ceased the cruelty of animal testing for cosmetics. Beforethe new rule was implemented, it was possible to surpass testing products on animals by only selling products online. That was the only way you can avoid testing on animals, hence we went ahead with only having an online store. Only after the new rule was passed, we built a physical store to stock our products and started selling to retailers in mainland China. Hence, some of our products are currently stocked in retail outlets over there.
  • Which, if any, of your products are vegan (contain no animal-derived ingredients or by-products)?
    – All of our products are suitable for all vegans as once again, they contain only purified resins, organic colourants and water. There’s neither animal-derived ingredients nor by-products in our nail polishes. 

Hope this helps! Please let me know if you any further questions. I hope that your readers (and you as well) will be assured that our products are fully natural and vegan. We will never use any animal-derived ingredients and are also against animal cruelty and any devious thing of that sort. We hope you love our polishes as much as we do :)”

I have to say I was very happy with this response because as well as answering my questions in full, they seem really passionate about what they do. And it is so nice to come across a company that is also 100% vegan!

So that’s it for this week! Two cruelty-free companies and one 100% vegan company; not a bad start to Wednesday!

As always leave your corrections and recommendations in the comments, as well as any other brands and/or companies that you would like me to look into.


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